Privacy Policy
Effective Date: 2/14/2025
Echo Ultrasound (“we,” “our,” or “us”) is committed to protecting the privacy of our patients and website visitors.
This Privacy Policy outlines how we collect, use, disclose, and safeguard your personal and health information when you use our services.
1. Information We Collect
We may collect the following types of information:
• Personal Information: Name, date of birth, address, phone number, email address, and other contact details.
• Health Information: Medical history, physician referrals (if applicable), imaging reports, and other health-related data.
• Insurance Information: Health insurance provider details, policy number, and billing information to process claims.
• Payment Information: Credit/debit card details, billing address, and other payment-related information for self-pay transactions.
• Technical Information: IP address, device type, and website usage data if you interact with our online booking
system or website.
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2. How We Use Your Information We use the information we collect to:
• Schedule and provide ultrasound services.
• Generate and share imaging reports with you and, if requested, your healthcare provider.
• Process payments, including self-pay transactions and insurance billing.
• Submit claims and coordinate benefits with insurance providers.
• Improve our services, website, and customer experience.
• Comply with legal, regulatory, and medical record-keeping requirements.
• Communicate with you regarding your appointment, results, or service updates.
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3. Uses and Disclosures of Your Protected
Health Information (PHI)
Under the Health Insurance Portability and Accountability Act (HIPAA), we may use or disclose your Protected Health Information (PHI) without additional authorization for treatment, payment, and healthcare operations (TPO) as described below:
• Treatment: We will use your PHI primarily to provide you with diagnostic testing, namely ultrasound services, and to interpret or read the ultrasound. We may also share this information with your treating provider to assist in your care.
• Payment: We may use and disclose your PHI to bill and collect payment from you, your insurance provider, or a
third party for services rendered. This may include sharing PHI with insurance companies, billing services, and
claims processors as necessary.
• Healthcare Operations: We may use PHI for business and administrative purposes, such as quality
assessment, accreditation, training, compliance, and audits, to ensure the continued efficiency of our operations.
4. How We Share Your Information
We do not sell or rent your personal information. However, we may share it in the following circumstances:
• With You: Your imaging results and reports will be provided directly to you unless you request to share them with a healthcare provider.
• With Your Healthcare Provider: If you provide consent, we may share your imaging results with your referring or
primary care physician.
• With Insurance Companies: If you choose to use insurance, we may share necessary information, including
your imaging records and billing details, with your insurance provider to process claims and secure payment.
• With Service Providers: We may use third-party vendors for payment processing, insurance claims, IT support, or
medical imaging storage, ensuring they adhere to strict privacy policies.
• As Required by Law: We may disclose your information if required by law, regulation, court order, or government
request.
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5. Data Security
We implement administrative, technical, and physical safeguards to protect your personal and health information
from unauthorized access, alteration, disclosure, or destruction. Despite these efforts, no electronic transmission
or storage system is 100% secure, and we cannot guarantee absolute security.
6. Your Rights and Choices
• Access & Correction: You may request access to your imaging records or ask us to correct inaccurate information.
• Sharing Preferences: You can control whether your imaging results are shared with healthcare providers.
• Insurance Use: You have the option to self-pay or use insurance. If you choose insurance, you acknowledge that
we may share necessary information with your provider for claim processing.
• Communication Preferences: You may opt out of non- essential communications at any time.
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7. Retention of Information
We retain your medical and insurance records in compliance with applicable laws and regulations. If you wish to request the deletion of non-medical personal data, you may contact us at the details below.
8. Third-Party Links
Our website may contain links to third-party websites. We are not responsible for the privacy practices or content of these external sites.
9. Changes to This Privacy Policy
We may update this Privacy Policy periodically. Changes will be posted on our website, and the effective date will be updated accordingly.
10. Contact Information
If you have any questions or concerns about this Privacy Policy or your data privacy, you can contact us at:
Echo Ultrasound
352 S 2000 W Pleasant Grove, UT 84062
info@echo-ultrasound.com
385-295-1500
By using our services, you acknowledge and agree to this
Privacy Policy.